Link to website: http://heretocook.ca/
Upon first glance, “Here To Cook” is a thoughtful, well presented cooking blog. The website is easy to navigate and has a minimalistic feel. The blog’s intention was easy to identify as a space dedicated to aesthetically pleasing cooking posts and videos. Visually, “Here To Cook” satisfied all that I could want as a viewer and I liked the simple interface that the theme “BlogGrid” provided. However, I noticed that the written content could use some rewording. Certain written portions of the blog such as the welcome statement on the blogs homepage, the about section, and the blog posts had grammatical errors and/or lacked formality and flow. For instance, the “about” section could use a second look through as the word “To” was spelt as “yo”. In addition to this, the welcome description on the homepage could be improved upon by rephrasing it’s message. Sentences such as “welcome to this food blog, but it isn’t just any other food blog” could be swapped out for something a little more polished such as “Welcome to “Here to Cook”, a food blog unlike many others. Wether you are here to learn, or want to unwind with relaxing cooking videos, the joy and art of cooking is made available for you to experience anywhere, anytime.”
Overall, I enjoyed the format of the blog and thought that the style worked well as a very clean, user friendly, entry level website design. However, one thing that could be changed is the depth of the written content. It is said in the “about” section that the author is a “goofball” but many of the blog posts do not seem to show this “goofball” persona that is described on the about page. My favourite post on the blog so far was the “Process Post 1: Encounter With a Stranger” as I felt it carried the most voice and depth. I enjoyed hearing your alternative opinion when it comes to online vs in-person interaction and from this post, felt the closest to reading a personal “blog post”. This is an example of the type of content where it was nice to see pieces of your “goofball” character when you used things such as ALL CAPS FOR EMPHASIS AND SASS, bolded lettering, and text with extraaaaa letters to create a more conversational “vibe”. The process posts were well put together and read well, which left the blog section videos feeling a little empty. Seeing as though the main intention of the creative side of your food blog is to provide cooking videos the majority of viewers will be visiting the “videos” section of the website. Because of this, I think that the posts such as “Week 1: Soufflé Omelette” and “Week 2: Salad Rolls” could use a bit more content as they felt a bit empty/ unfinished even though the theme of the blog is to be relaxing and simple. An example of additional content that could add to the cooking videos would be either a copy of the recipe posted in an additional block or a link to the recipe posted below and your own fun tips and tricks for the readers/viewers at home. Even a slightly longer write up that allows you to showcase your personality a bit more would help the video section stand out and gives viewers more content to interact with, which in turn will make them want to spend more time on your blog
I really enjoyed viewing this blog and I think that it has really great potential to create a niche in the realm of culinary cinematography. The cooking videos offer an aesthetically pleasing alternative to the many “cooking tutorials” blog posts that dominate sites such as Pinterest where there are long winded write ups accompanied by unnecessary step by step photos that leave the viewer scrolling for minutes trying to find a recipe and get what they originally came for. The videos uploaded on Here To Cook have ambient background music and no additional narration, allowing the video to be viewed casually as a pallet cleanser from the fast paced, in-your-face media we normally consume on social media sites such as Instagram and YouTube.